The girl from the movie
project space at Karlsplatz is always worth taking a look inside: it`s providing insight into new positions in the field of contemporary art and architecture (and the entrance is always for free).
For Zuzanna Janin`s installation Maijka from the Movie there`s just one day left to drop in – but why not take the last chance to see the six-part serial installation based on found footage from the 1970s polish TV series Szalenstwo which was kind of a cult in Communist Poland.
Zuzanna Janin presents a mixture based on sequences of the original series, her own takes and material from American and European films of the last forty years…hence individual and collective identities are examined in a quite fantastic way.
One can find some props (like the shirt above) of the original Polish series, where the artist Zuzanna Janin played the starring role of “Majka” a rebellious girl herself back in the 70s. So you can almost feel her being around.. The exhibition is curated by Katarzyna Uszynska.
by Carmen Rueter
AND_I
Andreas Eberharter, goldsmith and sculptor, is the head behind Austrian-based jewelry and accessories label AND_I. He was honored as ,,BEST ACCESSORIES DESIGNER’’at the Vienna Awards for Fashion and Lifestyle for his uncompromising and eye-catching designs in March 2010. (see our report here).
by Carmen Rüter
F(AA)SHIONS
Ten days of research in the field of fashion and architecture: F(AA)SHIONS (21st to 31st March 2011, Paris) is an intensive studio-based workshop featured by The Architectural Association School of Architecture and Musées des Arts Décoratifs in Paris. The workshop`s goal is to explore surprising innovations throughout the interdisciplinary overlap of fashion and architecture. The programme is open to students and young professionals from both fields and guided by renowned tutors like Alexandra Verschueren, Fashion Designer and Award Winner Designer at Hyeres Fashion Festival 2010, Marc Fornes, Architect, AA MArch, founder and principal of theverymany and Marco Verde, Eng, March, Assistant Professor, Faculty of Architecture, TU Delft among others.
Fashion scene today has become an ensemble of socio-morphological forces connecting people, catalyzing experimental open design. Fashion per se, with its affinity for transformation, sets a terrain of becomings, architectural identities, scenery and performance.
Within the ever-changing realm of fashion, AA Paris School will foster integral dynamic qualities opening to surprising typologies intrinsic to temporal bodies, fluid matter(s), and singular proportions, morphed together onto large organic systems. [PRESS RELEASE]
Puzzle #4
Vienna`s some kind of wonderland for those among our readers who are interested in architecture. Besides the famous and well-known historic buildings, it`s worth exploring what contemporary planners and architects create. The staircase shown on the picture above is the heart of the office centre “IP-TWO” designed by BKK3, an office which established its reputation (and carried off several prices) with the construction of an alternative housing project called the “Sargfabrik“. The staircase allows and furthermore invites to communicate and directly connects the ground level with the seventh floor. Go and see at Lerchenfeldergürtel 43, 1160 Vienna.
Save the date!
photo: michael dürr, model: hanaa@look models
MQ VIENNA FASHION WEEK.10 will take place between September 22 and 26, 2010. See all designers, information about shows, schedules, tickets and side events on the website.
And be sure to check out this year`s special: The FashionCamp on September 25, 2010 is a non-profit event and open to everybody. It`s organized by this likeable bunch of Austrian based bloggers, fashion professionals and lovers:
Andreas Klinger [garmz]
Maria Ratzinger[Stylekingdom.com ]
Anna Heuberger [h.anna ]
Michaela Ambos [Cooloutfit]
Teresa Hammerl [Colazione a Roma]
Michaela Amort [Tschilp]
Sue Holzer [eloquent]
Viktor Krammer [Miss Viki]
Just add your name here to take part. Share your ideas, debate and learn to know all those who`ve already registered!.
FashionCamp
MUMOK – Museum Moderner Kunst Stiftung Ludwig Wien
MuseumsQuartier
Museumsplatz 1
A-1070 Vienna
10 a.m. – approx. 18.30 p.m.
by Carmen Rueter
Sentient (being)
Whar about the stadium between sleep and waking? Laura Skocek has metered a physiological rhythm in this phase and transferred the data into an object. To be more precise: the data is the artist`s own cognitive rhythm – Skocek went to a sleep laboratory and experimented on herself. You can now see the installation sentient (being) – a dynamic body made out of knitted material and spring steel wire, which is adapting to the exhibition space.
Sentient (being) is realised in collaboration with Lena Schwentenwein.
Schauraum Angewandte, Electric Avenue
MQ Vienna
August 5 – September 25, 2010
by Carmen Rueter
Not In Fashion
Mark Borthwick: (Hussein Chalayan) Zora, 1996, via MMK
Mark Borthwick: Helen, Purple, 1993, via MMK
Jason Evans: [no title], 1991, via MMK
Helmut Lang, via MMK
The exhibition “NOT IN FASHION – Fashion and Photography in the 90s” prepares a wide-ranging overview on the decade of fashion photography. In the 90s individualism and self-defined style became the key words for a generation aiming for radical distinction from the established art, fashion and design scenes.
Highlighting the characteristic feature of this decade, the strong interaction between fashion design, photography and visual arts, this show will cast a glance on what Barbara Vinken put into words in 1993:
“Fashion is defined as the art of the perfect moment, the now on the threshold to the immediate future. Fashion, by appearing and lending the moment its valid shape, is already part of the yesterday, the old, the past.”
NOT IN FASHION – Fashion and Photography in the 90s
September 25, 2010 – January 9, 2011
MMK – MUSEUM FÜR MODERNE KUNST
Frankfurt Am Main, Germany
by Carmen Rüter
The pleasures of archives
l’officiel/jalou editions (1935)
The archives of French fashion magazine L’Officiel, which still exists today, go back to 1921 offering therewith a concise overview of fashion photography in print! Go there to browse through all the trends and developments the photo- and graphic industry as well as the fashion scene have experienced.
(1952)
(1960)
(1976)
(1983)
by Carmen Rueter
Talk #2: Michaela Amort [Tschilp]
I visited a session about fashion at the barcamp Vienna in June (read my report here), which rose my further interest in the relation between fashion and web 2.0. So I asked Vienna-based marketing expert and well-known fashion blogger Michaela Amort (Tschilp) to bring some light into the darkness. (Read original version in German here.)
CR: What`s your personal approach to fashion? What`s the reason for you to write your blog Tschilp?
MA: I virtually grew up with the sewing machine, my mother created many beautiful things and it was a given for me to modify or create clothes according to my liking.
Later I joined the fashion class of Karl Lagerfeld at University of Applied Arts in Vienna for one year. But during my studies I´ve been working as a journalist as I really missed writing.
For the last several years I have been working in the field of advertising and marketing with a focus on New Media – but my interest for fashion remained unchanged. Notably there`s still a lot to do in the context of fashion and online media.
CR: How did you like the barcamp?
MA: I really liked it. It was the most frequently attended barcamp in Vienna I have ever been to. Hence, the audience was more mixed and less IT- charged than at those barcamps I had attended before. It would have been inconceivable in former times to organize a session on the topic of fashion with a room chock-full of people up to the very end.
CR: Which relevance do you consider barcamps could have for the fashion industry? How should the format evolve?
MA: Currently I do not see any pertinence. The format comes from the Internet startup scene and is heavily influenced by it.
The fashion industry which you can see as a classical brick and mortar business has just started to realize the transformations – apart from e-commerce – enabled by the new culture of online media.
In fashion sharing knowledge has not been mentioned as a virtue until now. This may sound paradox, but the fashion system is deeply conservative.
Nevertheless, the big global corporations are just about to engage in and make sense of all the online conversations and dialogues which coin their image – even though this has already been going on on various platforms outside their influence. Certainly, this is still seen as a new channel for target group management and or public relations.
At exactly this point I do see a chance for small fashion enterprises. Without being stuck with the whole marketing/PR machine and all its pre-defined rules and style guides, a flexible and open social intercourse with their friends, fans and followers should come naturally to the fashion start-ups. Considering that the barcamp could be an absolutely fertile and exciting place for networking and exchange arena eventually causing one or another innovative partnership.
By the way, we (a small group from the Viennese blog- and fashion startup-scene) are currently discussing to concretely start a fashion barcamp in autumn.
CR: How do you estimate the relevance of virtual space for fashion? Which development do you assess as positive? Are there negative examples?
MA: Virtual Space is – seen as a medium for communication – in fact the prime medium ( measurable e.g. in its reach). Accordingly, the relevance is obvious.
For fashion another quality appears because real time communication changes the role of the end-users. They want to see the collections of tomorrow without time delay, judge them actively and get them today. For a long time this was solely reserved by B2B and press-fashion-weeks and now gets scrutinized and commented in real time by all those who are interested. That`s not a question of negative or positive – it happens and finally nobody locks him/herself out.
CR: Live-streaming of fashion shows…useful or not?
MA: In respect of a multiplication of the message – all fashion shows transfer a message – live streams are rather meaningfull. It`s not about replacing the presence on location, it`s rather a question of massive distribution of the brand and its image, and, at the end of generating demand. Unfortunately the incorporation into social media is often missing, for example the technically easy integration of Twitter is “neglected” instead of using it for feedback and dialogue.
CR: Would you dare a forecast on the future of fashion in the web?
MA: The e-commerce in the field of fashion will rise fairly, which does not mean that real shops will disappear.
We´ll see more high-professional fashion videos, which are especially conceptualized for the web.
Live streams with social embeddedness, as well in virtual as in real life – will become an usual part of the communication mix. Burberry exemplified this marvellously with the 3D stream in February this year.
by Carmen Rüter
